Trending Small Business Cruelty-Free Skincare Products

Bubble Skincare

Here at her healthy passport, we love cruelty-free, nontoxic body products that nourish skin without compromising the welfare of animals and our own safety.  We also love to support small businesses that make ethical choices when choosing the ingredients and methods of making products. 

Below is a roundup of trending small business skincare brands making top quality skin products that deserve our support. All of the products are certified vegan, cruelty-free, and made without chemical-based ingredients like dimethicone, parabens, sulfates and phthalates that have been shown to be cacogenic by the Environmental Working Group.   

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Bubble Skincare Slam Dunk Moisturizer 


Bubble’s Slam Dunk Moisturizer is trending big time, mainly in the U.S New York metro area, where the new cruelty-free skincare company is rolling out its new all-purpose body cream at CVS, Ulta and Walmart locations.  The everyday cream moisturizer made with natural ingredients like aloe leaf juice and flower extract restores essential nutrients for dry to normal skin. The company’s goal is to discover new ways for plant-based sources to work their natural magic more effectively with a boost from modern-day science.

“We concentrate herbal-based flowers, plants, and sea-derived extracts and waters in a plant-based glycerin,” Bubble states on their website. “This process safely embeds the plant’s active ingredients into a well-balanced formula. So your skin can get all of nature’s benefits without any harsh side effects.” 

Cheryl Renee Cosmetics Daily Loving Day Cream


Cheryl Ray Cosmetics
Cheryl Ray Cosmetics

The Pennsylvania-based vegan skincare line Cheryl Ray Cosmetics combines science and nature to create extra hydrating moisturizers. Its popular fragrance-free products include the Daily Loving Day Cream featuring peptides, hyaluronic acid and shea butter to create a dewy glow all day long, and Blue Angel, a night cream that contains retinol, shea butter, ceramides and niacinamide to help fight aging while promoting skin turnover. For a full body moisturizer, check out the Fluffy Bunny Body Butter made of shea butter and vitamin C with a sweet citrus scent derived from natural oils.

Pretty with a purpose is the tagline of Cheryl Ray–-the small business that ships within the U.S. donates 10% of its profits to The Humane Society and St. Jude’s Research Hospital for Children.  

Eminence Organics Facial Recovery Oil by Natural Skin Care


Eminence Organics

Facial Recovery Oil is one of the best-selling products of this vegan line from Natural Skin Care. A toning and hydrating oil designed to soothe and renew sensitive and aging skin is made with Biodynamic® ingredients from Demeter International Certified Biodynamic® farms. The Canada-based Eminence Organics ships internationally. 

Minimalist Vitamin C Serum


Minimalist Vitamin C Serum

This Vitamin C Serum is seriously trending for good reason–it contains a high concentration of pure ingredients designed to moisturize, brighten and tone sun-damaged and dull skin with dark spots. The cruelty-free product is also vegan, and free of fragrance and essential oils. The brand is limited to shipping within India only for now. 

MoisturizD Body Butter 



This proprietary blend of triple-whipped Body Butter has numerous benefits designed to retain moisture, lubricate, nourish, protect, and soothe skin and hair. Not only is this enriching cream vegan and cruelty-free, but it’s free of sulfates, silicones, parabens, phthalates, petrolatum, mineral oil, drying alcohols, and artificial colors. The U.S.-based company ships within the U.S.

Nourish Organic Skin Salve 


Skin Salve by Nourish Organic
Nourish Organic

This U.S. Wisconsin-based small business skincare line uses the highest quality certified organic ingredients. Its Nourishing Skin Salve is pure luxury for chapped hands, elbows, heels, and other dry patches in need of a little extra love. According to Nourish Organic, the “multi-tasking wonder delivers moisturizing and smoothing benefits in a unique, cream-to-oil formula that melts into skin… and instantly hydrates and softens dry skin with antioxidant and vitamin-rich plant-derived oils and butters.” The U.S.-based company ships within the U.S.

Pure Skin by e.l.f. Cleansers, Toners and Moisturizers


Pure Skin by e.l.f.
Pure Skin by e.l.f.

The mainstream e.l.f. brand makes a popular line of certified vegan cruelty-free makeup, including eye shadows, mascaras, and concealers. But its newest Pure Skin line of nontoxic body products is trending big time. Its cleansers, toners and moisturizers are affordable and nourishing, with oat milk as one of the main ingredients. They’re also made without the use of parabens, sulfates or phthalates. The U.S.-based company ships within the U.S. and internationally.   

Skin Control Pimple Patch 


Pimple Patch by Skin Control
Skin Control

Skin Control sells a range of all-natural, chemical-free topical patches that treat pimples by reducing inflammation and redness while absorbing excess oil and providing a protective barrier to keep out bacteria. Its best-selling product, the Pimple Patch Mixed AM & PM pack, is easy to use, discreet and can be worn throughout the day or night. All of its products are 100% vegan, cruelty-free and free of synthetic ingredients. The Sydney, Australia-based brand ships within Australia only, but their products can also be found on Amazon in the U.S.

With Nature Skincare Body Butter


WithNature Skincare
WithNature Skincare

This United Kingdom-based skincare brand provides a personal touch by hand-wrapping their reasonably priced products. Its organic vegan skincare line is formulated to harness the potent powers of nature by using the finest quality ingredients sourced from around the world. Currently, WithNature delivers within the UK. UK residents, check out the sumptuous whipped Shea and Cocoa & Rosehip Rescue Body Butters that are sure to soothe your skin. 

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